Conference Sessions

Overcoming Gender Bias & The Importance of Advocacy for Women in the Skilled Trades

Date & Time: Thursday Feb 15, 2024 at 12:15 pm
Duration: 50 minutes
Location: Room B
Registration: $50 plus hst


Ready to throw on our hard hats and demolish some gender stereotypes in the skilled trades? In this session, we’re tackling gender bias head-on, why being a champion for your fellow tradeswomen is the real foundation of success and highlighting the crucial role mentorship plays in this journey. So, grab a seat, and let’s explore how we can shatter those concrete barriers together.

Presented by

Andrea Martin
Andrea Martin, District Sales Manager, White Cap
With 20 years of safety & industrial experience, Andrea Martin is a Fall Protection industry expert and advocate for women in the skilled trades. She was named one of the 2022 Top Women in Safety by Canadian Occupational Safety and was featured in 3M’s docuseries “SKILLED” which premiered at the Sundance Film Festival in 2023. She’s also been a panelist at the Skills Ontario Young Women’s Conference and has spoken at various internal Women’s Leadership Forums meetings on overcoming gender bias and advocacy. She is a trailblazer and strong female presence in a male-dominated industry.
Sponsored by:
White Cap

Registration Details

This session requires paid registration to attend.
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