Conference Sessions

Concrete BC’s Sustainability Video Series

Date & Time: Wednesday Feb 14, 2024 at 11:15 am
Duration: 50 minutes
Location: Room C
Registration: $50 plus hst


This session will show and describe the rationale behind Concrete BC’s Sustainability Videos that our Environment and Climate Change Committee has been producing to tell Concrete BC’s Story. Our goal was to develop a communication plan for generating priority content for both members and external audiences that addresses and supports the full scope of the Industry’s sustainable business practices. The purpose was to advocate and communicate to external stakeholders what we are doing as an industry and ensure messaging reflects concrete benefits and talking points. Ultimately our aim was to communicate how concrete is part of the carbon reduction strategy for a project and demonstrate the comparative embodied carbon of concrete.

Videos in the series to date include:

  1. Water-based transportation of aggregates
  2. Returned concrete management
  3. Performance-based versus prescriptive specifications
  4. Truck wash out procedures
  5. Concrete Zero Action Plan

Presented by

Jason Saunderson
Jason Saunderson, Executive Director, Concrete Association of BC
Jason has led Concrete BC for a year and a half. Concrete BC has been the voice of the Ready Mix Concrete Industry in BC for 61 years and represents and advocates for 67 Concrete Producers and 90+ Suppliers across the province. Jason’s career has spanned over 25 years as both a Pollster providing strategic advice to clients and as a Lobbyist advocating for Canadian business interests across 12 countries. Jason holds an M.B.A. from Queen’s University and a B.Sc., Physics from the University of British Columbia.
Sponsored by:
Concrete BC

Registration Details

This session requires paid registration to attend.
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