Concrete BC’s Sustainability Video Series
This session will show and describe the rationale behind Concrete BC’s Sustainability Videos that our Environment and Climate Change Committee has been producing to tell Concrete BC’s Story. Our goal was to develop a communication plan for generating priority content for both members and external audiences that addresses and supports the full scope of the Industry’s sustainable business practices. The purpose was to advocate and communicate to external stakeholders what we are doing as an industry and ensure messaging reflects concrete benefits and talking points. Ultimately our aim was to communicate how concrete is part of the carbon reduction strategy for a project and demonstrate the comparative embodied carbon of concrete.
Videos in the series to date include:
- Water-based transportation of aggregates
- Returned concrete management
- Performance-based versus prescriptive specifications
- Truck wash out procedures
- Concrete Zero Action Plan